Mastering the Arabic User Experience Design
Recently, a retail chain spent over 200,000 SAR in standard promotion with underwhelming outcomes. After shifting just 30% of that investment to mobile marketing, they saw a 328% improvement in store visits.
A few weeks ago, a entrepreneur asked me why his articles weren't producing any inquiries. After analyzing his content approach, I identified he was making the same blunders I see many Saudi businesses commit.
Last year, I witnessed as three similar businesses poured resources into developing their operations on a particular social media platform. Their attempts failed spectacularly as the medium appeared to be a mismatch for our industry.
When I established my e-commerce business three years ago, I was certain that our unique products would sell themselves. I ignored market research as unnecessary – a choice that almost destroyed my entire company.
Six months into operations, our revenue were dismal. It wasn't until I chanced upon a thorough report about our market sector that I discovered how oblivious I'd been to the competitive landscape around us.
Recently, a retail chain spent over 200,000 SAR in standard promotion with underwhelming outcomes. After shifting just 30% of that investment to mobile marketing, they saw a 328% improvement in store visits.
A few weeks ago, a entrepreneur asked me why his articles weren't producing any inquiries. After analyzing his content approach, I identified he was making the same blunders I see many Saudi businesses commit.
Last year, I witnessed as three similar businesses poured resources into developing their operations on a particular social media platform. Their attempts failed spectacularly as the medium appeared to be a mismatch for our industry.
When I established my e-commerce business three years ago, I was certain that our unique products would sell themselves. I ignored market research as unnecessary – a choice that almost destroyed my entire company.
Six months into operations, our revenue were dismal. It wasn't until I chanced upon a thorough report about our market sector that I discovered how oblivious I'd been to the competitive landscape around us.