Fluffy Animals Gambling Advertisement Was Irresponsible, Says Watchdog
Fluffy animals betting ad was careless, says watchdog
28 October 2020
A betting advert which included fluffy animals has actually been prohibited after being branded "reckless" by the Advertising Standards Authority (ASA).
The video ad for Gala Spins - part of the FTSE 100-listed gaming giant GVC Holdings - featured five toy animals.
The ASA ruled the ad "was likely to be of specific interest under-18s" and for that reason "the ad was reckless".
The owner of Gala Spins said it had gotten rid of the advert from all its channels.
The paid-for Facebook post in August featured a video caption reading "it's a rollercoaster of cuteness" and a video revealing "fluffy favourite" toy animals.
It triggered a problem to the advertising guard dog that the content of the advert was likely to appeal to kids.
The ASA agreed and said: "Gambling advertisements must not be most likely to be of specific attract children or young adults, specifically by reflecting or being connected with youth culture.
"We thought about that the advertisement was likely to be of specific appeal to under-18s and therefore concluded that the ad was irresponsible and breached the [advertising] Code."
Gambling addicts 'at greater threat during lockdown'
Gala Spins said it published the video featuring packed animals in mistake and that it was an out-of-date video.
It stated its intended target market was ladies aged in between 18 and 65 thinking about betting.
Gala Spins was censured by the watchdog 2 years ago for linking betting and skill in an advert.
Among its TV ads included a male playing on his tablet with a voiceover recommending: "Try it now and see if you have actually got the talent.
Fluffy animals betting ad was careless, says watchdog
28 October 2020
A betting advert which included fluffy animals has actually been prohibited after being branded "reckless" by the Advertising Standards Authority (ASA).
The video ad for Gala Spins - part of the FTSE 100-listed gaming giant GVC Holdings - featured five toy animals.
The ASA ruled the ad "was likely to be of specific interest under-18s" and for that reason "the ad was reckless".
The owner of Gala Spins said it had gotten rid of the advert from all its channels.
The paid-for Facebook post in August featured a video caption reading "it's a rollercoaster of cuteness" and a video revealing "fluffy favourite" toy animals.
It triggered a problem to the advertising guard dog that the content of the advert was likely to appeal to kids.
The ASA agreed and said: "Gambling advertisements must not be most likely to be of specific attract children or young adults, specifically by reflecting or being connected with youth culture.
"We thought about that the advertisement was likely to be of specific appeal to under-18s and therefore concluded that the ad was irresponsible and breached the [advertising] Code."
Gambling addicts 'at greater threat during lockdown'
Gala Spins said it published the video featuring packed animals in mistake and that it was an out-of-date video.
It stated its intended target market was ladies aged in between 18 and 65 thinking about betting.
Gala Spins was censured by the watchdog 2 years ago for linking betting and skill in an advert.
Among its TV ads included a male playing on his tablet with a voiceover recommending: "Try it now and see if you have actually got the talent.